Connecting and Engaging – Business Strategy For the Interconnected Age


The Social Media Conference Northwest is produced in partnership between the Center for Economic Vitality (CEV) – Western Washington University and Technology Alliance Group for Northwest Washington (TAG).

James Burnes highlighted how an organization builds a business strategy for an age where relationships, connections and engagement are necessary to drive business. From sales approach to marketing, he will cover how an organizations builds a digital strategy and provide insights into the tactics that are making those strategies work.

  • Techniques for building a digital business strategy
  • Insights into new expectations of consumers in this Interconnected Age
  • The steps to create a digital business strategy