Mobile Strategies for Tourism

James Burnes will speak on behalf of the Indiana Department of Tourism at their fall Tourism New Media workshop at the Indiana State Museum. James will address the importance of a mobile strategy for tourism focused businesses and address the costs and benefits of a mobile-optimized web site versus mobile applications.

he Indiana Office of Tourism Development (IOTD) is hosting the 2010 New Media Workshop on Wednesday, November 17 at the Indiana State Museum in downtown Indianapolis. The workshop will provide insight on how tourism entities can best utilize new media outlets and ever-changing technology to more effectively communicate with consumers.

A mix of speakers and panelists will present—all providing expert, real-world advice and best-practice examples. Participants will meet the IOTD bloggers, learn about mobile technology and get tips on Foursquare and other social media platforms. Speakers will include the Indiana Insider bloggers, Troy Burk (Right on Interactive), James Burnes (Mobiltopia), Andy Klotz (Indiana State Fair), Meg Liffick (Indianapolis Museum of Art), and Scott Wise (Scotty’s Brewhouse).

Questions about the 2010 New Media Workshop can be directed to Brian Blackford at